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Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
(Frontiers in Psychology, 21/07/2020)Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ... -
Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
(index.comunicación: revista científica de Comunicación Aplicada, 07/2023)Desde que la neurociencia irrumpiera en el ámbito del marketing a principios del siglo XXI, se ha comprobado que los consumidores basan buena parte de sus decisiones cotidianas en sus sentimientos, en base a estímulos que ... -
Neuromuscular Fatigue and Metabolic Stress during the 15 Minutes of Rest after Carrying Out a Bench Press Exercise Protocol
(Biology, 2022)Background: Velocity loss (VL) at 1 m·s−1 can help to determine neuromuscular fatigue after performing an exercise protocol. The aim of this study was to analyse muscle fatigue and metabolic stress during the 15 min that ... -
Neuropathogenesis in COVID-19
(Journal of Neuropathology & Experimental Neurology, 11/2020)SARS-CoV-2 or COVID-19 is a new human coronavirus that emerged in Wuhan, China in late 2019 and is currently causing a pandemic (1, 2). With the possibility of future outbreaks of the disease, it may manifest with diverse ... -
Neurophysics assessment of the muscle bioenergy generated by transcranial magnetic stimulation
(Research, 2019)The content of the rectified motor evoked potential (MEP) induced by transcranial magnetic stimulation (TMS) has ambiguously been assessed without the precision that energy calculation deserves. This fact has misled data ... -
Neuropsicología del proceso creativo. Un enfoque educativo
(Revista Complutense de Educación, 2018)Vivimos en un contexto y en una sociedad en constante cambio, que requiere que las personas se adapten a las nuevas circunstancias en las que nos hallamos. La creatividad es uno de los elementos más importantes a tener en ... -
Neuropsicología y trastorno de la conducta alimentaria
(SCINFOPER, 2017)Los trastornos alimentarios y de la ingesta de la alimentación, tal y como son catalogados actualmente por el DSM-V (APA, 2013), se caracterizan por un intenso miedo a engordar y por alteraciones en la imagen corporal. Los ... -
Neuropsychological Differences Among Students With Learning Difficulties, Without Learning Difficulties, and With High Capacity
(Mind Brain and Education, 17/12/2018)Progress in applied neuroscience and neuropsychology in the educational context has revealed efficient methodologies for preventing academic failure and developing the potential of students. The aim of this work is to adopt ... -
Neuropsychological differences between types of multiple sclerosis: relapsing remitting versus primary progressive
(Revista Mexicana de Neurociencia, 09/2020)Background: Multiple sclerosis (MS) is a neurodegenerative disease whose clinical deterioration is observed at a physical, cognitive, and socio-emotional level, affecting the quality of life of the patient. Several scientific ... -
Neuropsychological functioning and suicidal behaviours in patients with first-episode psychosis: A systematic review
(Acta Psychiatrica Scandinavica, 2022)Introduction: Suicidal behaviour is particularly frequent in patients with psychosis. Therefore, prevention is a key objective of mental health policies. The aim of the current work is to systematically review the association ... -
Neuropsychological functioning in methadone maintenance patients with HIV
(Revista Latinoamericana de Psicología, 09/2016)Although highly active antiretroviral therapy (HAART) has improved survival rates of HIV patients, HIV-associated neurocognitive disorders (HAND) still exist in a highly prevalent group of persons with this disease. In ... -
Neuropsychological functioning of individuals with coca paste use disorder
(Taylor and Francis Ltd., 2021)Background: Cocaine use has increased worldwide in recent years. However, the specific effects of smoking coca paste and its consequences on the cognitive functioning of individuals are unknown. The purposes of this study ... -
Neuropsychological, clinical and environmental predictors of severe mental disorders in offspring of patients with schizophrenia
(European Archives of Psychiatry and Clinical Neuroscience, 01/09/2020)Offspring of individuals with schizophrenia (SZCOff) are at an increased risk for this disorder. Neuropsychological decline is a core feature of the disorder and researchers have reported increasing impairments in cognition ... -
Neuropsychological, environmental, and prodromal predictive factors of severe mental disorders
(Journal of the American Academy of Child and Adolescent Psychiatry, 10/2019)This presentation aims to develop a prediction model to examine whether clinical, behavioral, and neuropsychological functioning factors predict the risk of onset of severe mental disorders. -
Neurotecnología: neuropsicología+ tecnología educativa aplicada a las dificultades de aprendizaje y TDAH
(Asoc University Of Scientific Formation Psychology And Education Research, 2017)Actualmente, la aplicación de las neurociencias e innovaciones tecnológicas al campo educativo proporcionan nuevos recursos tecnológicos dirigidos a potenciar el rendimiento académico del alumnado en general y, sobre todo ... -
New approaches on the study of the psychometric properties of the STAI
(Actas Españolas de Psiquiatría, 05/2016)Introduction. The main purpose of this study was to analyze the psychometric properties of the State-Trait Anxiety Inventory (STAI1). Previous studies have indicated different factor solutions. Nevertheless, there is still ... -
New Challenge in Education: Enhancing Student’s Knowledge through Augmented Reality
(Augmented Reality: Reflections on Its Contribution to Knowledge Formation, 2017)The evolution of Augmented Reality has been fast and global, and as it could not be otherwise, its potential in education has begun to be explored. Indeed, we truly believe this technology could be especially valuable in ... -
New development strategy: development as well-being
(Springer Link, 2020)It is necessary to move from a paradigm of development as economic growth to one of development as well-being. It is vital to start thinking about development not in terms of greater income but in terms of people being ... -
New Digital Tools to Teach Soft Skills and Sustainability for the Labor Market: Gamification as a Tool for Competency Acquisition in Realistic Contexts
(Lecture Notes in Computer Science, 2023)This article describes the Compete! educational game, developed within the European Erasmus + framework, which aims to teach soft skills to higher education students to increase their employability. A participatory learning ... -
New improved convergence analysis for Newton-like methods with applications
(Journal of Mathematical Chemistry, 08/2017)We present a new semilocal convergence analysis for Newton-like methods using restricted convergence domains in a Banach space setting. The main goal of this study is to expand the applicability of these methods in cases ...
