• Estrategias publicitarias innovadoras en la economía del conocimiento: el papel del espíritu emprendedor corporativo 

  Lardón López, Mª Esmeralda; García Morales, Víctor J. (Comares, 2015)

  El objetivo principal de este trabajo es reflexionar sobre el espíritu emprendedor corporativo como medio de impulsar la contribución de los trabajadores a la innovación en procesos, productos y –principalmente- estrategias ...

• The importance of networking in development co-operation: A social network analysis-based evaluation of an international development programme 

  Nascimbeni, Fabio (UNIR) (Development Policy Review, 03/2018)

  This article aims to demonstrate that networking activities, if properly planned, applied and monitored, can help increase the long-term impact of development co-operation actions. We demonstrate the added value of networking ...

• The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine 

  Palos-Sánchez, Pedro R (UNIR); Ramón Saura, Jose (Forests. Open Access Journal of Forestry, 02/2018)

  Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ...

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