Listar por tema "loyalty"
Mostrando ítems 1-12 de 12
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An analysis of new social fitness activities: loyalty in female and male CrossFit users
(Sport in Society, 01/02/2020)CrossFit is a type of high-intensity functional exercise programme in which a type of philosophy of life and competitive sport take place together. This product is created for all kinds of people and interrelates with a ... -
Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling
(Mathematics, 2021)Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining ... -
Client Profile of Spanish Fitness Centers: Segmentation by Loyalty and Characteristics of the Client
(Sports Management as an Emerging Economic Activity: Trends and Best Practices, 2017)With the growth of the fitness sector, a concern for client loyalty emerges as managers recognize its importance. Loyalty is the client’s predisposition to select a preferred provider and the tendency to resist any persuasion ... -
Consumer behaviour and sport services: an examination of fitness centre loyalty
(International Journal of Sport Management and Marketing, 2018)The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ... -
Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain
(Economic Research, 2018)A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The ... -
Influencia de las emociones en la relación entre la Responsabilidad Social Corporativa y la lealtad del consumidor
(ESIC Market, 09/2016)La investigación sobre el papel de la Responsabilidad Social Corporativa (RSC) en la lealtad de los consumidores ha cobrado importancia en la literatura académica reciente. En este contexto, se ha sugerido que las emociones ... -
Un modelo de fidelidad según la permanencia de clientes en centros de fitness low-cost: calidad, valor, satisfacción e intenciones de comportamiento
(Revista de Psicología del Deporte, 2016)Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless. ... -
Plan de Social Media CreSer Consultores
(2022)El presente trabajo tiene como objetivo realizar un Plan de social media para CreSer, empresa consultora en Talento Humano, ubicada en Risaralda, Colombia; la cual tiene presencia en dos redes sociales, Facebook e Instagram. ... -
Propuesta de mejora para proceso de “Onboarding” en Human Capital
(19/05/2022)Esta propuesta se llevó a cabo con la necesidad de hacer un análisis al alistamiento, identificación y estructuración de los procesos que se involucran en cada una de las fases de la incorporación de los nuevos trabajadores ... -
La publicidad integrada en la estrategia comercial: del engagement a la fidelización. El caso de las Pymes de la ciudad de Machala
(14/09/2021)Las empresas para asegurar la fidelidad de sus clientes requieren de técnicas y herramientas administrativas, contables, económicas, mercadotecnias, entre otras, que le permitan mantener la competitividad para no ceder ... -
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
(Journal of Physical Education and Sport, 2016)The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for ... -
The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
(Sport Management Review, 07/2017)Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers ...
