• Adaptive attunement of selective covert attention to evolutionary-relevant emotional visual scenes 

      Fernández-Martín, Andrés (1); Gutiérrez-García, Aida; Capafons, Juan; Calvo, Manuel G (Consciousness and Cognition, 05/2017)
      We investigated selective attention to emotional scenes in peripheral vision, as a function of adaptive relevance of scene affective content for male and female observers. Pairs of emotional neutral images appeared ...
    • Discrimination between smiling faces: Human observers vs. automated face analysis 

      Del Líbano, Mario; Calvo, Manuel G; Fernández-Martín, Andrés (1); Recio, Guillermo (Acta Psychologica, 06/2018)
      This study investigated (a) how prototypical happy faces (with happy eyes and a smile) can be discriminated from blended expressions with a smile but non-happy eyes, depending on type and intensity of the eye expression; ...
    • El diseño gráfico como herramienta para la representación de la identidad visual y la interacción en el aula 

      Yánez Martínez, María Begoña (1) (Ardin-Arte Diseño e Ingeniería, 2018)
      Este artículo está basado en una experiencia real, didáctica y significativa, realizada en un entrono virtual, en la que trabajamos el diseño gráfico aplicado a la creación de identidades visuales desde el punto de vista ...
    • Evaluation of Emotional Responses to Television Advertising through Neuromarketing 

      Barquero-Perez, Oscar; Goya-Esteban, Rebeca; Morena-Gómez, Alexia de la (1); Baraybar-Fernández, Antonio; Banos-González, Miguel; Barquero-Pérez, Óscar (Comunicar, 01/07/2017)
      Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...
    • Extrafoveal capture of attention by emotional scenes: affective valence versus visual saliency 

      Fernández-Martín, Andrés (1); Calvo, Manuel G (Visual Cognition, 2015)
      Pairs of emotional (pleasant or unpleasant) and neutral scenes were presented peripherally (5 degrees away from fixation) during a central letter-discrimination task. Selective attentional capture was assessed by means of ...
    • Multimodalidad, emoción y publicidad. Un estudio empírico sobre Youtube 

      Calderón-Garrido, Diego (1); Gustems-Carnicer, Josep; Martín-Piñol, Carolina (ICONO 14, 07/2017)
      La publicidad es un instrumento de seducción en el que la música actúa como refuerzo en la atracción que el futuro usuario o consumidor siente por un producto, organización o servicio. En este trabajo se muestran los ...
    • Recognition Thresholds for Static and Dynamic Emotional Faces 

      Calvo, Manuel G; Avero, Pedro; Fernández-Martín, Andrés (1); Recio, Guillermo (Emotion, 12/2016)
      We investigated the minimum expressive intensity that is required to recognize (above chance) static and dynamic facial expressions of happiness, sadness, anger, disgust, fear, and surprise. To this end, we varied the ...
    • Selective orienting to pleasant versus unpleasant visual scenes 

      Fernández-Martín, Andrés (1); Calvo, Manuel G (Cognitions, 10/2016)
      We investigated the relative attentional capture by positive versus simultaneously presented negative images in extrafoveal vision for female observers. Pairs of task-irrelevant pleasant and unpleasant visual scenes were ...
    • Sharing or not sharing online video on social media 

      Crespel, Elodie (19/04/2013)
      The phenomenon of the social web (Web 2.0) and the proliferation of devices that are always connected to the Internet, such as smartphones, are transforming Internet studies. Nowadays, studying online and offline activities ...