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Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
(Frontiers in Psychology, 2020-07-21)
Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ...
Inoculum at the time of SARS-CoV-2 exposure and risk of disease severity
(International Journal of Infectious Diseases, 2020-08)
A relationship between the infecting dose and the risk of disease severity has not been demonstrated for SARS-CoV-2 infection. Here, we report three clusters of individuals that were potentially exposed to distinct inoculum ...
SEM analysis on Global Fortune 500 Corporations with green ratings
(Energy Efficiency, 2020-08)
This paper aims to determine the relationships, if any, between the green ratings, deemed as eco-efficiency by employing a structural equations model (SEM) to determine the relationship between the Newsweek Green Rankings ...
Improving the activities of a robotic guide by taking into account human reactions
(Data Science and knowledge Engineerign for Sensing Decision Support, 2018)
Traditionally robots are autonomous systems that plan and execute actions without taking into account any external feedback. This paper studies to what extent a robot is able to alter its behavior based on observing a ...
Lavrentiev Regularization methods for Ill-posed equations
(Iterative Methods and Their Dynamics with Applications: A Contemporary Study, 2017)
In this chapter, we consider the problem of approximately solving the nonlinear ill-posed operator equation of the form F(x) = y, (9.1) where F : D(F) ⊂ X → X is a monotone operator and X is a real Hilbert space. We denote ...
Robust convergence for inexact newton method
(Iterative Methods and Their Dynamics with Applications: A Contemporary Study, 2017)
The main task this chapter is to use the iterative methods to find solutions x of the equation F(x) = 0, (7.1) where D : D ⊂ X → Y is a Fréchet-differentiable operator X, Y are Banach spaces and D ⊂ X. Many problems from ...
Use of kahoot and EdPuzzle by smartphone in the classroom: the design of a methodological proposal
(Communications in Computer and Information Science, 2018)
In these days, we live in a society where technology is everywhere. Some technological devices, such as smartphones, have become almost an extension of ourselves and a fundamental tool to carry out multiple tasks of our ...
Nuevas formas de comunicación publicidad integrada
(Revista Mediterránea de Comunicación, 2019)
En los últimos años, el sector publicitario se ha transformado y adaptado a las nuevas formas de
comunicación. Ante la aparición de nuevas plataformas, el incremento de formatos y los cambios en el
consumo por parte de ...
Traub's method for multiple roots
(Contemporary study of iterative methods: convergence, dynamics and applications, 2018)
In this chapter we present several convergence results related to the convergence of Traub's method for finding solutions with multiplicity greater than 1. Moreover, we present numerical examples in which the theoretical ...
Meta-rules: Improving adaptation in recommendation systems
(Proceedings ABIS 2010 - 18th Intl. Workshop on Personalization and Recommendation on the Web and Beyond, 2010)
Recommendation Systems are central in current applications to help the user find useful informat ion spread in large amounts of post. videos or social networks. Most Reconunendation Systems are more effective when huge ...