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Listar RESULTADOS DE INVESTIGACIÓN por autor "Palos-Sánchez, Pedro R"
Mostrando ítems 1-20 de 21
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An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT
Palos-Sánchez, Pedro R ; Correia, Marisol B.; Saura, José Ramón (International Journal of Mobile Communications, 2019)The purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The ... -
Análisis de las competencias educativas para evaluar a las personas emprendedoras
Palos-Sánchez, Pedro R ; Baena-Luna, Pedro; Casablanca Pena, Amparo (Interciencia, 05/2019)Este trabajo explora las competencias emprendedoras tomando como base el marco de referencia europeo de la competencia emprendedora EntreComp, aprobado por la Comisión Europea en 2016. Así, se utilizó una herramienta de ... -
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de #BlackFriday
Saura, José Ramón; Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R (Espacios, 06/2018)Twitter se ha convertido en una red social ideal para el análisis de audiencias y el estudio de opiniones sobre eventos y acontecimientos en tiempo real alrededor del mundo. El objetivo de esta investigación es el de ... -
Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study
Saura, José Ramón; Palos-Sánchez, Pedro R ; Rios Martin, Miguel Angel (International Journal of Environmental Research and Public Health, 03/2018)The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality ... -
Complexity in Forecasting and Predictive Models
Salmerón, José L.; Correia, Marisol B.; Palos-Sánchez, Pedro R (Complexity, 10/06/2019)1. Introduction Te challenge of this special issue has been to know the state of the problem related to forecasting modeling and the creation of a model to forecast the future behavior that supports decision making by ... -
Environmental firms' better attitude towards nature in the context of corporate compliance
Robina Ramírez, Rafael; Palos-Sánchez, Pedro R (Sustainability, 09/2018)The recent publishing of the Criminal Code Reform, known as the Corporate Governance Code and by which companies are prosecuted for the crimes they have committed, is contributing towards improving the management of companies ... -
Ética de la reputación online, marca personal y privacidad en el cloud computing: protección de los usuarios frente al derecho al olvido
Palos-Sánchez, Pedro R; Robina Ramirez, Rafael; Cerdá Suárez, Luis Manuel (BIBLIOS. Revista de Biotecnología y ciencias de la información, 2018)Objetivo. Este artículo tiene como principal objetivo, analizar la situación actual y las previsiones futuras que puede tener la falta de privacidad en la nube o cloud computing. El borrado de los datos personales que ... -
How attitudes, vision and ability to capture opportunities affect startups’ business creativity
Palos-Sánchez, Pedro R ; Saura, José Ramón; Grilo, Antonio; Robina Ramírez, Rafael (Creativity Studies, 30/04/2020)This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an ... -
Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
Reyes-Menéndez, Ana; Saura, José Ramón; Palos-Sánchez, Pedro R (International Journal of Electronic Marketing and Retailing, 2020)In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ... -
Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images
Saura, José Ramón; Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R (Heliyon, 02/2019)Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and technologies such as Multispectral photogrammetry and Remote Sensing, have great potential in ... -
The collaborative economy based analysis of demand: study of airbnb case in Spain and Portugal
Palos-Sánchez, Pedro R ; Correia, Marisol B. (Journal of Theoretical and Applied Electronic Commerce Research, 09/2018)The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to use Goal - Question - Metric methodology to verify that the ... -
The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine
Palos-Sánchez, Pedro R ; Ramón Saura, Jose (Forests. Open Access Journal of Forestry, 02/2018)Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ... -
The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels
Ríos-Martín, Miguel Ángel; Folgado-Fernández, José Antonio; Palos-Sánchez, Pedro R ; Castejón-Jiménez, Paula (Sustainability, 2020)The tourism sector is undergoing many very significant changes. In addition to adapting to an interactive society, the use of quality must be incorporated as a competitive strategy. It also has the challenge of promoting ... -
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Blanco-González, Alicia (Journal of Business and Industrial Marketing, 23/09/2019)Purpose: The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps ... -
The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Palos-Sánchez, Pedro R ; Saura, José Ramón; Debasa, Felipe (Mobile Information Systems, 2018)This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface ... -
The telework performance dilemma: exploring the role of trust, social isolation and fatigue
Ficapal-Cusi, Pilar; Torrent-Sellens, Joan; Palos-Sánchez, Pedro R; González-González, Ines (International Journal of Manpower, 2024)Purpose: Due to the crisis originated by the COVID-19 pandemic, an important number of workers have been incorporating the telework modality. In this context, the distance from the workplace generates new dilemmas for work ... -
Uncertainty Propagation in Fuzzy Grey Cognitive Maps With Hebbian-Like Learning Algorithms
Salmerón, José L ; Palos-Sánchez, Pedro R (IEEE Transactions on Cybernetics, 11/2017)This paper is focused on an innovative fuzzy cognitive maps extension called fuzzy grey cognitive maps (FGCMs). FGCMs are a mixture of fuzzy cognitive maps and grey systems theory. These have become a useful framework for ... -
Understanding the Digital Marketing Environment with KPIs and Web Analytics
Saura, José Ramón; Palos-Sánchez, Pedro R; Cerdá Suárez, Luis Manuel (Future Internet, 12/2017)In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various ... -
Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R ; Ramón Saura, Jose; Martín-Velicia, Félix (Wireless Communications & Mobile Computing, 2018)New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies ... -
Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
Reyes-Menéndez, Ana; Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Álvarez-García, José (Sysmmetry. Basel, 11/2018)An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches ...