The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Palos-Sánchez, Pedro R (1)
Saura, José Ramón
Tipo de Ítem:Articulo Revista Indexada
This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n=101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.
Este ítem aparece en la(s) siguiente(s) colección(es)
Mostrando ítems relacionados por Título, autor o materia.
Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management Reyes-Menéndez, Ana; Ramón Saura, Jose; Palos-Sánchez, Pedro R (1); Álvarez-García, José (Sysmmetry. Basel, 11/2018)An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches ...
Palos-Sánchez, Pedro R (1); Ramón Saura, Jose (Forests. Open Access Journal of Forestry, 02/2018)Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ...
Saura, José Ramón; Palos-Sánchez, Pedro R; Cerdá Suárez, Luis Manuel (1) (Future Internet, 12/2017)In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various ...