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dc.contributor.authorGarcía Santamaría, José Vicente
dc.contributor.authorPerez Serrano, Maria Jose
dc.contributor.authorMaestro Espínola, Lidia
dc.date2017
dc.date.accessioned2020-05-22T11:59:17Z
dc.date.available2020-05-22T11:59:17Z
dc.identifier.isbn9783319460680
dc.identifier.issn2194-5357
dc.identifier.urihttps://reunir.unir.net/handle/123456789/10091
dc.description.abstractThe Spanish multimedia groups that have survived or emerged from the economic, media and advertising crisis of 2007-2014 are quite different from those that thrived before its onset, which had either been forged through horizontal integration processes and had accumulated large press holdings (Unidad Editorial, Godo, Vocento and Zeta) or after convoluted processes of vertical integration had achieved a presence throughout the communications value chain but maintained a significant stake in the television sector (Prisa Mediapro, Atresmedia or Telecinco). The protracted crisis has wrought a number of significant changes within the Spanish communications sector. A prime example is the Prisa group, Spain's "national champion", whose total annual revenues in the wake of a long string of divestments have shrunk to levels similar to those the company reported in the early nineties. Within the "mutating oligopoly" that has always dominated the sphere of Spanish communications, the Telefonica group has re-entered the media landscape as a television broadcasting company and the void left by the retrenchment of Prisa has been filled by Planeta and Mediapro. The research presented here was undertaken to provide an analytical overview of the current status of Spain's major communications groups, the significant changes the communications sector has undergone in recent years and the threats it faces going forward.es_ES
dc.language.isoenges_ES
dc.publisherMedia and metamedia managementes_ES
dc.relation.ispartofseries;vol. 503
dc.relation.urihttps://link.springer.com/book/10.1007/978-3-319-46068-0es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectcommunication managementes_ES
dc.subjectfrom media to metamediaes_ES
dc.subjectIXESCOMes_ES
dc.subjectintelligent systemses_ES
dc.subjectmedia managementes_ES
dc.subjectmetamedia managementes_ES
dc.subjectXESCOMes_ES
dc.subjectWOS(2)es_ES
dc.subjectScopus(2)es_ES
dc.titleThe Weaknesses of Spanish Communications Groups and the Challenges They Face in the Wake of the Economic Crisises_ES
dc.typebookPartes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.1007/978-3-319-46068-0


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