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Listar por tema "strategic planning"

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    • Brand Story. El caso Aprendemos juntos de BBVA como modelo de relato de marca 

      De Miguel-Zamora, Marta; Borau-Boira, Elena; Abellán-Hernández, María (Universidad de Alicante, 2022)
      La Publicidad se halla en un proceso de redefinición continuo en sus formas de comunicación. El cambio de paradigma digital, la revolución transmedia, el Big Data o el viraje de consumidores a prosumidores son aspectos que ...

    • Characterising smart initiatives' planning in Smart Cities: an empirical analysis in Spanish Smart Cities 

      Rodriguez-Bolivar, Manuel Pedro; Alcaide Muñoz, Cristina ; Alcaide Muñoz, Laura (ACM International Conference Proceeding Series, 2020)
      City governments around the world are turning cities into smart ecosystems, undertaking a great bulk of smart initiatives in different domains with the aim at improving efficiency in public services and making city governments ...

    • Identification and comparison of KM strategic approaches: Analysis of Spanish KIBS companies 

      Bolisani, Ettore; Cazzaniga, Federico; Cegarra-Navarro, Juan Gabriel; Martínez Martínez, Aurora (Proceedings of the European Conference on Knowledge Management, ECKM 2017, 09/2017)
      Knowledge Management (KM) is increasingly recognized as a strategic element of today's companies. However, a still debated issue is how companies can or should plan their KM activities. Some scholars argue that KM should ...

    • Identifying Strategic Planning Patterns of Smart Initiatives. An Empirical Research in Spanish Smart Cities 

      Rodríguez Bolívar, Manuel Pedro; Alcaide Muñoz, Cristina ; Alcaide Muñoz, Laura (Lecture Notes in Computer Science, 2020)
      The Smart Cities’ projects favor the improvement and efficiency in public services, as well as the dis-closure and access more information, offering extraordinary opportunities for cities to spark a new wave of wealth ...

    • Modelo de Gestión Humana en empresa pyme: Mercopa S.A.S. 

      Osorio-Quintero, Carolina (09/2019)
      El presente trabajo de grado tiene como objeto definir una propuesta del modelo de gestión humana en la empresa pyme: Mercado Copacabana S.A.S, mediante la aplicación de elementos estratégicos y organizacionales descritos ...

    • The Silver Lining Methodology 

      Castillo Chamorro, José Miguel (International Journal of Interactive Multimedia and Artificial Intelligence, 06/2016)
      The way in which Strategic planning is designed is different depending on the organization. For that reason, no standard procedures can be given to develop Strategic planning. However, the scenarios analysis method is used ...

    • The Silver Lining Methodology 

      Castillo Chamorro, José Miguel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      The way in which Strategic planning is designed is different depending on the organization. For that reason, no standard procedures can be given to develop Strategic planning. However, the scenarios analysis method is ...