• Methodological framework for the allocation of work packages in global software development 

      Ruano-Mayoral, Marcos; Casado-Lumbreras, Cristina (1); Garbarino-Alberti, Helena; Misra, Sanjay (Journal of Software: Evolution and Process, 05/2014)
      Global software development in software development industry is a new aspect for many software project managers. In this scenario, the allocation of work packages among project participants is not a simple task. This ...
    • Productivity Measurement in Software Engineering: A Study of the Inputs and the Outputs 

      Hernández-López, Adrián; Colomo-Palacios, Ricardo; Soto-Acosta, Pedro; Casado-Lumbreras, Cristina (1) (International Journal of Information Technologies and Systems Approach, 01/2015)
      Productivity measurement is constructed by the measure of tree categories of elements: inputs, outputs and factors. This concept, which started being used in the manufacturing industry, has been also a research topic within ...
    • Understanding the Digital Marketing Environment with KPIs and Web Analytics 

      Saura, José Ramón; Palos-Sánchez, Pedro R; Cerdá Suárez, Luis Manuel (1) (Future Internet, 12/2017)
      In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various ...