Listar por tema "consumer behavior"
Mostrando ítems 1-7 de 7
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Are clients assisted an outstanding variable to analyze the Product Life Cycle?
(Harvard Deusto Business Research, 2018)The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the clients assisted variable in the face of sales ... -
La disonancia cognitiva como factor motivador en las decisiones del consumidor: caso smartphones
(RETOS: Revista de Ciencias de la Administracion Economica, 07/2015)El artículo examina las diferentes teorías de la disonancia pre-decisoria, y las variables que la explican. Expone a la disonancia cognitiva como un factor motivador en la toma de decisiones del consumidor. Para contrastar ... -
La interacción personal y su efecto en la decisión de compra
(RETOS: Revista de Ciencias de la Administracion Economica, 01/2017)La presente investigación trata de responder el cuestionamiento acerca del nivel de relación que existe entre la interacción personal, basada en la calidad del servicio, y la decisión de compra de los consumidores en los ... -
Is Customer Satisfaction Achieved Only with Good Hotel Facilities? A Moderated Mediation Model
(Administrative Sciences, 2023)Modern hotel business models tend to split ownership of the property and its business operations. It can be assumed that a good-quality hotel facility per se can easily achieve high customer satisfaction. The purpose of ... -
Predicting Consumer Electronics E-Commerce: Technology Acceptance Model and Logistics Service Quality
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2024)In online shopping for consumer electronics, information and physical flows are crucial determinants of consumer purchase intentions. This study examines these factors by integrating the Technology Acceptance Model with ... -
Realización de una extensión de marca de la empresa Ace Media Films para servicios audiovisuales de cobertura de eventos sociales
(09/2019)En la última década en la ciudad de Quito, se ha incrementado el servicio audiovisual de cobertura de eventos gracias a la llegada de nuevas tecnologías. Por esta razón, la empresa Ace Media Films que mantiene ofertas de ... -
The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource
(Marketing Management Association, 12/2020)Purpose of the Study: This article shares the teaching experience of introducing non-specialist students to the study of consumer behavior through the use of empathy maps as a learning resource in 2017 and 2018 through courses ...
