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Average scores integration in official star rating scheme
Mellinas, Juan Pedro ; Reino, Sofia (Journal of Hospitality and Tourism Technology, 17/09/2019)Purpose Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ratings ... -
Inconsistent behavior in online consumer reviews: The effects of hotel attribute ratings on location
Mellinas, Juan Pedro ; Nicolau, Juan L.; Park, Sangwon (Tourism Management, 04/2019)The purpose of this article is to analyze the effects of hotel attribute ratings on location. This analysis is highly pertinent given the prevailing use of reviews and their potential interdependence. Within the framework ... -
Inconsistent behavior in online consumer reviews: The effects of hotel attribute ratings on location
Mellinas, Juan Pedro ; Nicolau, Juan L.; Park, Sangwon (Tourism Management, 04/2019)The purpose of this article is to analyze the effects of hotel attribute ratings on location. This analysis is highly pertinent given the prevailing use of reviews and their potential interdependence. Within the framework ...





