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dc.contributor.authorMellinas, Juan Pedro (1)
dc.contributor.authorReino, Sofia
dc.date2019-09-01
dc.date.accessioned2020-01-14T08:29:03Z
dc.date.available2020-01-14T08:29:03Z
dc.identifier.issn2042-7921
dc.identifier.urihttps://reunir.unir.net/handle/123456789/9695
dc.description.abstractHotel reviews influence travellers' booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However; no studies have looked reviews into the one-word descriptions associated with the overall scores received by hotels. This study examines this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word 'average' to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry and for academia, as they highlight the need for transparent strategies and policies.es_ES
dc.language.isoenges_ES
dc.publisherHospitality & Societyes_ES
dc.relation.ispartofseries;vol. 9, nº 3
dc.relation.urihttps://www.ingentaconnect.com/content/intellect/hosp/2019/00000009/00000003/art00003;jsessionid=2xces6uga4pxx.x-ic-live-02es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectaveragees_ES
dc.subjectaveragees_ES
dc.subjectdescriptionses_ES
dc.subjecthoteles_ES
dc.subjectmisleadinges_ES
dc.subjectreviewses_ES
dc.subjectscoreses_ES
dc.subjectEmerginges_ES
dc.subjectScopuses_ES
dc.titleFake advertising? Neutrality in descriptions beside overall hotel scoreses_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.1386/hosp_00003_1


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