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Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
(index.comunicación: revista científica de Comunicación Aplicada, 2023-07)
Desde que la neurociencia irrumpiera en el ámbito del marketing a principios del siglo XXI, se ha comprobado que los consumidores basan buena parte de sus decisiones cotidianas en sus sentimientos, en base a estímulos que ...
Tiktok como nuevo paradigma para la información sobre la guerra de Ucrania. Un estudio desde Occidente sobre la cobertura inicial del conflicto a través de esta plataforma
(Estudios sobre el Mensaje Periodístico, 2023-09)
En virtud de que las redes sociales se perfilaron como fuentes de información desde el primer momento en que Rusia tomó la decisión de invadir Ucrania en febrero de 2022, la presente investigación pretende analizar, de ...
'On Both Sides of the Strait': Discourses and Policies on Cultural Diversity in Southern Mediterranean Spain
(Revista Española de Sociología, 2023)
This article aims to analyse the evolution, and current situation, of discourses and policies on cultural diversity in primary schools on both sides of Southern Mediterranean Spain around the Strait of Gibraltar (Andalusia, ...
Building decarbonization by means of ancient techniques. Assessment of environmental impact, energy performance and mechanical safety
(ELSEVIER, 2023)
The construction sector seeks for more environmentally friendly construction materials. Henceforth, materials such as earth-based materials (EBM) or straw bales (SB) are lately becoming more popular for architectural ...
The effect of infill walls made by eco materials on mechanical response, energy performance and CO2 print of residential and non-residential low-rise buildings
(Energy and buildings, 2021)
With the aim of both reducing environmental footprint and improving technological properties, several construction materials have been successfully manufactured using using waste. However, the assessment has commonly been ...
PechaKucha presentation to deveolp multimodal communicative competence in ESP and EMI live online lectures: A team-teaching proposal
(Computer Assisted Language Learning Electronic Journal, 2021-04-03)
With the Covid-19 outbreak, many universities worldwide have been forced to undertake some changes to continue with the academic commitment, giving rise to a range of adaptations that pivoted around online teaching delivery ...
The impact of online technologies and english medium instruction on university lectures in international learning contexts: a systematic review
(ESP Today, 2019-06)
This paper addresses how the university lecture is evolving in response to new realities in international higher education driven by two important trends: innovative online instructional technologies and the rise of English ...
English language learners’ spoken interaction: What a multimodal perspective reveals about pragmatic competence
(System, 2018)
Broadly speaking, pragmatic competence can be defined as the ability to communicate appropriately in a social context. Learning how to use pragmatic features adequately in a particular setting is paramount for language ...
Collaborative teaching and learning of interactive multimodal spoken academic genres for doctoral students
(International Journal of English Studies, 2019)
The last teaching-learning stage in the education system is the doctoral programmes, which turn graduate students into researchers. This evolution involves writing a dissertation, but also being able to discuss research. ...
Multimodal interaction in English-medium instruction: How does a lecturer promote and enhance students’ participation in a live online lecture?
(Journal of English for Academic Purposes, 2023)
This study analysed the multimodal interactive discourse of one English-medium instruction (EMI) lecturer to engage students in a digital environment. It examined the first live online class given to a group of international ...