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Managing the brand from within
(Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century, 2013)
Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
(Journal of retailing and consumer services, 2021)
Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...
Towards the use of Data Engineering, Advanced Visualization techniques and Association Rules to support knowledge discovery for public policies
(Expert systems with applications, 2021)
Education and employment are key aspects of a country's well-being. Governments expend valuable resources on designing education plans and employment programs. These two aspects are usually analysed separately, although, ...
Evaluation Models of MOOCs in China
(Lecture Notes in Educational Technology, 2018)
Learning evaluation can not only be used to measure the learner’s learning achievement, but also can help teachers to understand the learning situation of the whole course. It is an indispensable part of MOOC learning. The ...
Prenatal dietary choline supplementation modulates long-term memory development in rat offspring
(Nutritional neuroscience, 2021)
Background: Previous studies on preclinical models have shown that giving supplemental choline during the embryonic period improves performance on memory tasks during adulthood. However, the effects of an early intervention ...
Assessment of technological performance of extruded earth block by adding bottom biomass ashes
(Journal of building engineering, 2021)
The search for more sustainable construction materials has led researchers to reconsider ancient techniques, such as earth-based construction materials (EBCMs). These have been lately highlighted as a feasible way of ...
Generating Recommendations in GDM with an Allocation of Information Granularity
(Aggregation Functions in Theory and in Practice, 2018)
A Group decision making process is carried out when human beings jointly make an election from a possible collection of alternatives. Here, a question of importance is to avoid winners and losers, in the sense that the ...
Conclusions of Construction and Development of MOOCs in China
(Lecture Notes in Educational Technology, 2018)
On the whole, China has made remarkable achievements in construction of MOOCs, but it is also facing serious challenges. In the following parts, we are going to start from the perspective of the sustainable development of ...
Blood Lactate, Rate of Perceived Exertion and Mean Heart Rate Can Predict Success in Squash Players
(2017)
Squash is a popular racket sport that requires intermittent activity near maximal-intensity exercise. The aim of this study is to analyse the sensitivity (Sens) and specificity (Spec) of the physiological response variables ...
Biomass bottom ash waste and by-products of the acetylene industry as raw materials for unfired bricks
(Journal of building engineering, 2021)
This research aims to study the feasibility of using wastes: biomass bottom ash resulting from the combustion process of a mix of pine-olive pruning in power generation plants, and Geosilex, a by-product obtained in the ...