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dc.contributor.authorAsensio del Arco, Eva (1)
dc.contributor.authorPerán, Jesús (1)
dc.contributor.authorRodríguez, Yolanda (1)
dc.date2016-05
dc.date.accessioned2016-09-20T11:57:43Z
dc.date.available2016-09-20T11:57:43Z
dc.date.issued2016-09-20
dc.identifier.isbn781522500971
dc.identifier.isbn1522500979
dc.identifier.isbn9781522500988
dc.identifier.urihttps://reunir.unir.net/handle/123456789/4187
dc.description.abstractCorporate Social Responsibility has become more significant among companies and other institutions. Nevertheless, the traditional approach of corporate social responsibility, based on preventing the possible negative impact of irresponsible and unethical practices, is no longer enough. The profound socio-economic changes, accelerated as a result of the global economic crisis, demand a further step respect to corporate social responsibility paradigm linking to the so-called social entrepreneurship, understood here as the incorporation of new social demands to business models. This chapter aims to redefine the concept of social entrepreneurship from an eclectic point of view and present a methodological approach for their measurement as a tool for business strategic planning. The theoretical proposal of social entrepreneurship tries to link creating shared value concept with the stakeholder theory, paying special attention to the Social Return on Investment (SROI) method, together with neuroscientific approach, as tools for the measurement of social value.es_ES
dc.language.isoenges_ES
dc.publisherBusiness Science Reference IGI Globales_ES
dc.relation.ispartofseriesHandbook of Research on Social Entrepreneurship and Solidarity Economics;
dc.rightsrestrictedAccesses_ES
dc.subjectsocial entrepreneurshipes_ES
dc.subjectnew methodologyes_ES
dc.titleFrom Corporate Social Responsibility to Social Entrepreneurship: A New Methodologyes_ES
dc.typebookPartes_ES
reunir.tag~PCJHSes_ES


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