Mostrar el registro sencillo del ítem

dc.contributor.authorFeijoo, Beatriz
dc.contributor.authorSádaba, Charo
dc.date2021-03-05
dc.date.accessioned2021-03-15T08:19:12Z
dc.date.available2021-03-15T08:19:12Z
dc.identifier.citationFeijoo, B.; Sádaba, C. The Relationship of Chilean Minors with Brands and Influencers on Social Networks. Sustainability 2021, 13, 2822. https://doi.org/10.3390/ su13052822es_ES
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11097
dc.description.abstractThis article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages was measured, as well as their following of influencers, who commonly refer to consumer goods. The main purpose of this article is to contribute to learning about the commercial environment that surrounds children in their routines on social media, particularly because of their growing influence in home purchasing decisions. The results, obtained from a survey applied in 501 homes in the Metropolitan Area of Santiago de Chile to minors between 10 and 14 years old, show that the respondents effectively interact with brands through social media. Although it is not a widespread practice among 10- to 12-year-olds, it is increasingly becoming present among 13- to 14-year-olds. Children seem most interested in sportswear, fashion, and technology brands, areas in which children have significant influence in family purchasing decision. Following influencers through social media is also a common activity among minors. In particular, the age groups here studied preferred to follow celebrities, particularly from the worlds of music, football, or YouTube, over specific brands.es_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.relation.ispartofseriesSustainability;13 (5)
dc.relation.ispartofseries;Vol.13
dc.relation.urihttps://www.mdpi.com/2071-1050/13/5/2822es_ES
dc.rightsopenAccesses_ES
dc.subjectchildrenes_ES
dc.subjectbrandses_ES
dc.subjectsocial networkses_ES
dc.subjectconsumeres_ES
dc.subjectinfluencerses_ES
dc.subjectcommercial contentes_ES
dc.subjectScopuses_ES
dc.subjectWOS(2)es_ES
dc.titleThe Relationship of Chilean Minors with Brands and Influencers on Social Networkses_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~OPUes_ES
dc.identifier.doihttps://doi.org/10.3390/ su13052822


Ficheros en el ítem

Thumbnail

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem