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dc.contributor.authorFeijoo, Beatriz
dc.contributor.authorSádaba, Charo
dc.date2020-12-27
dc.date.accessioned2021-01-12T14:59:18Z
dc.date.available2021-01-12T14:59:18Z
dc.identifier.citationBeatriz Feijoo & Charo Sádaba (2020): Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile, Journal of Children and Media, DOI: 10.1080/17482798.2020.1866626es_ES
dc.identifier.issn1748-2801
dc.identifier.urihttps://reunir.unir.net/handle/123456789/10836
dc.description.abstractIt is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children who, as active users of mobile devices, are recipients of advertising. We thought interesting to draw a comparison between parent and child responses to corroborate the level of consistency between adult perception and what children stated regarding their attitude towards the advertising to which they were exposed. In order to do so a survey was applied in dyads in 501 households in the Metropolitan Area of Santiago de Chile showing that parents and guardians tend to underestimate the trust that children place in the advertising appearing on the channels they watch most on their mobile devices. It is needed a ground a solid starting point to enable subsequent research on childcare, content supervision and parental and social mediation.es_ES
dc.language.isoenges_ES
dc.publisherJournal of Children and Mediaes_ES
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/17482798.2020.1866626es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectchildrenes_ES
dc.subjectadvertisinges_ES
dc.subjectmobilees_ES
dc.subjectattitudees_ES
dc.subjectdyadses_ES
dc.subjectparentses_ES
dc.subjectadvertising literacyes_ES
dc.subjectScopus
dc.subjectJCRes_ES
dc.titleIs my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chilees_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~OPUes_ES
dc.identifier.doihttps://doi.org/10.1080/17482798.2020.1866626


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