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Managing the brand from within
dc.contributor.author | Gonzalez del Valle Brena, Almudena | |
dc.date | 2013 | |
dc.date.accessioned | 2020-05-11T08:23:09Z | |
dc.date.available | 2020-05-11T08:23:09Z | |
dc.identifier.isbn | 9781135100612 | |
dc.identifier.uri | https://reunir.unir.net/handle/123456789/10033 | |
dc.description.abstract | Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century | es_ES |
dc.relation.uri | https://www.worldcat.org/title/contemporary-perspectives-on-corporate-marketing-contemplating-corporate-branding-marketing-and-communications-in-the-twenty-first-century/oclc/857067531 | es_ES |
dc.rights | restrictedAccess | es_ES |
dc.subject | brand | es_ES |
dc.subject | marketing | es_ES |
dc.subject | WOS(2) | es_ES |
dc.title | Managing the brand from within | es_ES |
dc.type | bookPart | es_ES |
reunir.tag | ~ARI | es_ES |
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