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    Communicating Corporate Social Responsibility to a Cynical Public

    Autor: 
    Illia, Laura
    ;
    Zyglidopoulos, Stelios C
    ;
    Romenti, Stefania
    ;
    Rodríguez-Canovas, Belen
    ;
    González del Valle Brena, Almudena
    Fecha: 
    09/2013
    Palabra clave: 
    JCR; Scopus
    Revista / editorial: 
    Mit Sloan Management Review
    Tipo de Ítem: 
    Articulo Revista Indexada
    URI: 
    https://reunir.unir.net/handle/123456789/5558
    Resumen:
    Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.
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