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Listar por tema "flow"

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    • Implementation of chatbot in online commerce, and open innovation 

      Illescas-Manzano, María D.; López, Noé Vicente ; González, Nuno Afonso ; Cristófol Rodríguez, Carmen (MDPI AG, 2021)
      This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ...

    • Validated Questionnaires in Flow Theory: A Systematic Review 

      Rosas, David Antonio; Padilla-Zea, Natalia; Burgos, Daniel (Electronics, 2023)
      Psychological flow has been measured in several areas to analyse to what extent users are engaged in particular tasks, and is relevant in the design of products like software, videogames, and eLearning courses. Although ...