• Human resource abilities and skills in TQM for sustainable enterprises 

      Avelar-Sosa, Liliana; Flor-Montalvo, Francisco Javier (1); Avelar-Sosa, Liliana; Sánchez-Ramírez, Cuauhtémoc; Jiménez-Macías, Emilio (Sustainability (Switzerland), 01/11/2019)
      Total quality management (TQM) is a lean manufacturing tool that focuses on ensuring the production of goods that meet design specifications and give customer satisfaction, both attractive benefits highly appreciated by ...
    • Plan de Marketing Digital para Tiendas D1 

      Zambrano-Millan, Jorge Eliecer (19/09/2019)
      En este trabajo se desarrolla el plan de marketing digital para el lanzamiento del portal de comercio electrónico de las Tiendas D1, una cadena colombiana de tiendas de hard discount o descuento duro, con presencia en las ...
    • Pricing policies in hotels: a psychological threshold research in online and offline channels 

      Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; González-Menorca, Leonor; Juaneda-Ayensa, Emma (1) (International Journal of Internet Marketing and Advertising, 2015)
      This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...