• Pricing policies in hotels: a psychological threshold research in online and offline channels 

      Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; González-Menorca, Leonor; Juaneda-Ayensa, Emma (1) (International Journal of Internet Marketing and Advertising, 2015)
      This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...