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Listar por autor "Castro-González, Sandra"
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Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Castro-González, Sandra; Bande Videla, Belén ; Fernández-Ferrín, Pilar; Kimura, Takuma (Journal of Cleaner Production, 10/09/2019)Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been ... -
How and when corporate social responsibility affects salespeople's organizational citizenship behaviors?: The moderating role of ethics and justice
Castro-González, Sandra; Bande Videla, Belén ; Kimura, Takuma (Corporate Social Responsibility and Environmental Management, 05/2019)The influence of corporate social responsibility (CSR) on salespeople's organizational citizenship behaviors (OCBs) has been widely neglected by academic literature. This paper analyzes the influence of salespeople's ... -
Influencia de las emociones en la relación entre la Responsabilidad Social Corporativa y la lealtad del consumidor
Castro-González, Sandra; Bande Videla, Belén (ESIC Market, 09/2016)La investigación sobre el papel de la Responsabilidad Social Corporativa (RSC) en la lealtad de los consumidores ha cobrado importancia en la literatura académica reciente. En este contexto, se ha sugerido que las emociones ... -
Organizational culture: does it influence the way a company deals with CSR?
Castro-González, Sandra; Bande Videla, Belén (Development and Learning in Organizations, 04/03/2019)Purpose: This paper aims to show how managers model culture for employees to promote corporate social responsibility (CSR) practices. Design/methodology/approach: The proposal begins by highlighting the importance of culture ... -
Responsible leadership and salespeople's creativity: themediating effects of CSR perceptions
Castro-González, Sandra; Bande Videla, Belén ; Fernández-Ferrín, Pilar (Sustainability, 01/04/2019)Although sales tasks require creative thinking, salespeople's creativity has been identified as one of the most under-researched topics in the sales literature. This study contributes to filling this gap by understanding ... -
The changing role of the salesperson: how should salespeople act today?
Castro-González, Sandra; Bande Videla, Belén (Development and Learning in Organizations, 04/11/2019)Purpose: The purpose of this paper is to highlight the nature and the organizational role of salespeople and, in particular, underscore the change in salespeople’s management in the current business context. Design/metho ...