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Estrategias de promoción on-line de una serie televisiva de éxito. La web de Game of Thrones en HBO, Canal + y Antena 3
(McGraw-HillFurtwangen, 2013)
Internet es un vehículo clave para el marketing de los contenidos televisivos en la actualidad. Este artículo compara las estrategias promocionales de una serie televisiva (Game of Thrones) en las webs oficiales de distintas ...
How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
(The International Journal on Media Management, 2019)
Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ...