• Training Concerns of Micro-influencers on Advertising and Marketing 

      Fernández-Gómez, Erika; Feijoo, Beatriz; Morante Bonet, Miriam (Journal of Advertising Education, 2024)
      Influencers have emerged as influential figures un bridging the gap between brands and consumers, establishing this practice as a viable profession in advertising. Among the diverse spectrum of influencers, micro-influencers, ...