Communicating Corporate Social Responsibility to a Cynical Public

dc.contributor.author	Illia, Laura
dc.contributor.author	Zyglidopoulos, Stelios C
dc.contributor.author	Romenti, Stefania
dc.contributor.author	Rodríguez-Canovas, Belen
dc.contributor.author	González del Valle Brena, Almudena
dc.date	2013-09
dc.date.accessioned	2017-09-20T16:20:49Z
dc.date.available	2017-09-20T16:20:49Z
dc.identifier.issn	1532-9194
dc.identifier.uri	https://reunir.unir.net/handle/123456789/5558
dc.description.abstract	Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.	es_ES
dc.language.iso	eng	es_ES
dc.publisher	Mit Sloan Management Review	es_ES
dc.relation.ispartofseries	;vol. 54, nº 3
dc.rights	restrictedAccess	es_ES
dc.subject	JCR	es_ES
dc.subject	Scopus	es_ES
dc.title	Communicating Corporate Social Responsibility to a Cynical Public	es_ES
dc.type	Articulo Revista Indexada	es_ES
reunir.tag	~ARI	es_ES

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