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dc.contributor.authorIllia, Laura
dc.contributor.authorZyglidopoulos, Stelios C
dc.contributor.authorRomenti, Stefania
dc.contributor.authorRodríguez-Canovas, Belen
dc.contributor.authorGonzález del Valle Brena, Almudena (1)
dc.date2013-09
dc.date.accessioned2017-09-20T16:20:49Z
dc.date.available2017-09-20T16:20:49Z
dc.identifier.issn1532-9194
dc.identifier.urihttps://reunir.unir.net/handle/123456789/5558
dc.description.abstractCorporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.es_ES
dc.language.isoenges_ES
dc.publisherMit Sloan Management Reviewes_ES
dc.relation.ispartofseries;vol. 54, nº 3
dc.rightsrestrictedAccesses_ES
dc.subjectJCRes_ES
dc.subjectScopuses_ES
dc.titleCommunicating Corporate Social Responsibility to a Cynical Publices_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~ARIes_ES


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