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Managing the brand from within
(Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century, 2013)
Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
(Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface, 2013)
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...