ListarArtículos Científicos WOS y SCOPUS por tema "consumer behavior"
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Is Customer Satisfaction Achieved Only with Good Hotel Facilities? A Moderated Mediation Model
(Administrative Sciences, 2023)Modern hotel business models tend to split ownership of the property and its business operations. It can be assumed that a good-quality hotel facility per se can easily achieve high customer satisfaction. The purpose of ... -
The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource
(Marketing Management Association, 12/2020)Purpose of the Study: This article shares the teaching experience of introducing non-specialist students to the study of consumer behavior through the use of empathy maps as a learning resource in 2017 and 2018 through courses ...