- Inicio
- RESULTADOS DE INVESTIGACIÓN
- Artículos Científicos WOS y SCOPUS
- Listar Artículos Científicos WOS y SCOPUS por autor
Listar Artículos Científicos WOS y SCOPUS por autor "Carranza, Rocío"
Mostrando ítems 1-11 de 11
-
An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
Sanchez-Camacho, Carlos ; Martín-Consuegra, David; Carranza, Rocío (Emerald Group Holdings Ltd., 2020)Purpose: The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales ... -
Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Díaz, Estrella; Esteban, Águeda; Koutra, Christina; Almeida, Sofia; Carranza, Rocío (Journal of Hospitality and Tourism Technology, 2023)Purpose: This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach: ... -
Digital tools and smart technologies in marketing: a thematic evolution
Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Martín-Consuegra, David (Emerald Group Holdings Ltd., 2022)Purpose: This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and ... -
e-Banking Adoption: An Opportunity for Customer Value Co-creation
Carranza, Rocío ; Diaz, Estrella; Sanchez-Camacho, Carlos ; Martin-Consuegra, David (Frontiers in psychology, 14/01/2021)The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ... -
Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sánchez-Camacho, Carlos; Carranza, Rocío; Martín-Consuegra, David; Díaz, Estrella (John Wiley and Sons Ltd, 2022)Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research ... -
How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Sánchez-Camacho, Carlos; Martín-Consuegra, David (Springer Proceedings in Business and Economics, 2023)The purpose of this research is to analyse the effect of the infusion of smart technologies and the mindfulness of tourism small and medium-sized organisations (SMEs) in the use of smart technologies on several aspects ... -
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Carranza, Rocío ; Díaz, Estrella; Martín-Consuegra, David; Fernández-Ferrín, Pilar (Industrial Management & Data Systems, 07/12/2020)Purpose The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies focused on customer attraction and ... -
Solving the luxury fashion and sustainable development “oxymoron”: A cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío; Zollo, Lamberto; Díaz, Estrella; Faraoni, Mónica (Business Strategy and the Environment, 2023)Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ... -
Valoración de competencias del docente universitario: perspectiva comparada de México y España
Manzanal Martínez, Ana Isabel ; Islas Torres, Claudia; Romero-García, Carmen ; Carranza, Rocío (Bordon. Revista de Pedagogia, 2022)INTRODUCCIÓN. El profesorado debe dominar una amplia gama de competencias para satisfa-cer la demanda del actual contexto de la enseñanza universitaria. OBJETIVO. Analizar la impor-tancia de las competencias docentes para ... -
What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior
Millán, Ángel; Retamosa-Ferreiro, Marta; Carranza, Rocío (Voluntas, 2024)In this study, the factors that determine the intentions of individuals to donate to nonprofit organizations (NPOs) were analyzed. Based on an extensive review of the academic literature, research hypotheses were proposed ... -
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Zollo, Lamberto; Carranza, Rocío ; Faraoni, Mónica; Díaz, Estrella; Martin-Consuegra, David (Journal of retailing and consumer services, 2021)Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...