Ítems relacionados
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Digital tools and smart technologies in marketing: a thematic evolution
Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Martín-Consuegra, David (Emerald Group Holdings Ltd., 2022)Purpose: This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and ... -
How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Sánchez-Camacho, Carlos; Martín-Consuegra, David (Springer Proceedings in Business and Economics, 2023)The purpose of this research is to analyse the effect of the infusion of smart technologies and the mindfulness of tourism small and medium-sized organisations (SMEs) in the use of smart technologies on several aspects ... -
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Zollo, Lamberto; Carranza, Rocío ; Faraoni, Mónica; Díaz, Estrella; Martin-Consuegra, David (Journal of retailing and consumer services, 2021)Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...