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Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
(index.comunicación: revista científica de Comunicación Aplicada, 2023-07)
Desde que la neurociencia irrumpiera en el ámbito del marketing a principios del siglo XXI, se ha comprobado que los consumidores basan buena parte de sus decisiones cotidianas en sus sentimientos, en base a estímulos que ...
'On Both Sides of the Strait': Discourses and Policies on Cultural Diversity in Southern Mediterranean Spain
(Revista Española de Sociología, 2023)
This article aims to analyse the evolution, and current situation, of discourses and policies on cultural diversity in primary schools on both sides of Southern Mediterranean Spain around the Strait of Gibraltar (Andalusia, ...
The impact of online technologies and english medium instruction on university lectures in international learning contexts: a systematic review
(ESP Today, 2019-06)
This paper addresses how the university lecture is evolving in response to new realities in international higher education driven by two important trends: innovative online instructional technologies and the rise of English ...
Collaborative teaching and learning of interactive multimodal spoken academic genres for doctoral students
(International Journal of English Studies, 2019)
The last teaching-learning stage in the education system is the doctoral programmes, which turn graduate students into researchers. This evolution involves writing a dissertation, but also being able to discuss research. ...