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Uses and Implementation of Social Media at University: The Case of Schools of Communication in Spain
(Social media and the new academic environment: pedagogical challenges, 2013)
There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences ...
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
(Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface, 2013)
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...
Technology-Based Values Teaching in Secondary Education
(Multiculturalism in technology-based education: case studies on ict-supported approaches, 2013)
This chapter presents a case study of the use of ICTs, and in particular the blog, in a Spanish Secondary School classroom in order to promote the teaching of values such as solidarity or tolerance. The aim was to enhance ...
Prediction of the penetration of drugs by Artificial Neural Networks
(Proceedings of the 2013 8TH Iberian Conference on Information Systems and Technologies (CISTI 2013), 2013)
In this study an Artificial Neural Network was developed to predict the penetration of drugs through a polydimethylsiloxane membrane by molecular descriptors. A total of 245 drugs and their absorption experimentally ...