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Listar RESULTADOS DE INVESTIGACIÓN por autor "González-González, Ines"
Mostrando ítems 1-9 de 9
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Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online
Izquierdo-Yusta, Alicia; Jimenez-Zarco, Ana; Martinez-Ruiz, Maria Pilar; González-González, Ines (Fundacao Escola de Comercio Alvares Penteado, 2021)Objetivo – O estudo analisa os principais motivadores da experiência do consumidor com serviços eletrônicos (e-services), objetivando especificamente definir e quantificar a influência da qualidade do site e das avaliações ... -
Determinants of customer experience in e-services: the case of online universities
Izquierdo-Yusta, Alicia; Jimenez-Zarco, Ana; Martinez-Ruiz, Maria Pilar Maria Pilar; González-González, Ines (RBGN-Revista Brasileira de Gestao de negocios, 2021)Purpose - The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience ... -
Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance
Jiménez-Zarco, Ana Isabel; Clemente-Almendros, Jose A. ; González-González, Ines ; Aracil-Jordá, Jorge (Frontiers in psychology, 2021)The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)-both in Spain and at the global level-are seeing their survival jeopardized by a fall in ... -
Improving the social performance of women-led microenterprises: The role of social media marketing actions
Aracil-Jordá, Jorge; Clemente-Almendros, Jose A.; Jiménez-Zarco, Ana Isabel; González-González, Ines (Technological Forecasting and Social Change, 2023)Taking the digital marketing activities carried out by female-led microenterprises as its jumping-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects of social media marketing (SMM) ... -
Opening the Black-Box in Lifelong E-Learning for Employability: A Framework for a Socio-Technical E-Learning Employability System of Measurement (STELEM)
Martínez-Cerdá, Juan Francisco; Torrent-Sellens, Joan; González-González, Ines ; Ficapal-Cusi, Pilar (Sustainability, 04/2018)Human beings must develop many skills to cope with the large amount of challenges that currently exist in the world: media empowerment for an active and democratic citizenship, knowledge acquisition and conversion for ... -
Promoting collaborative skills in online university: comparing effects of games, mixed reality, social media, and other tools for ICT-supported pedagogical practices
Martínez-Cerdá, Juan Francisco; Torrent-Sellens, Joan; González-González, Ines (Behaviour and Information Technology, 02/11/2018)This article analyses the development of collaborative skills through nine tools for information and communication technologies (ICT)-supported pedagogical practices, which are used in online universities. Using survey ... -
Socio-technical e-learning innovation and ways of learning in the ICT-space-time continuum to improve the employability skills of adults
Martínez-Cerdá, Juan Francisco; Torrent-Sellens, Joan; González-González, Ines (Computers in Human Behavior, 06/2020)Adults must improve and acquire new skills valid for the twenty-first century, specifically in aspects related to employability. In this context, lifelong e-learning is a suitable methodology since online training courses ... -
The telework performance dilemma: exploring the role of trust, social isolation and fatigue
Ficapal-Cusi, Pilar; Torrent-Sellens, Joan; Palos-Sánchez, Pedro R; González-González, Ines (International Journal of Manpower, 2024)Purpose: Due to the crisis originated by the COVID-19 pandemic, an important number of workers have been incorporating the telework modality. In this context, the distance from the workplace generates new dilemmas for work ... -
Understanding the relevance of family business, gender and value chains for SMEs' innovation in the context of COVID-19
Clemente-Almendros, Jose A.; González-González, Ines; Cerdá Suárez, Luis Manuel; Seguí-Amórtegui, Luis (International Journal of Entrepreneurial Behaviour and Research, 2023)Purpose: In this paper, the authors present an empirical framework that incorporates different factors of the impact of COVID-19 on small- and medium-sized enterprises (SMEs) in La Rioja, Spain, in relation to the value ...