Corporate Exhibitions and Marketing as a Result of the Integration Project at the University of Cundinamarca

Abstract

The academic spaces united with marketing are developed in research processes, centers of creation and innovation by the student body of the University of Cundinamarca, generating strategic learning projects, building forms of access to knowledge, practice, the implementation of better changing environments, the integration of different disciplines, engineering topics and also greater participation and development of individual and group skills, both at work and professional level, as well as the use of technological tools, driven by the benefits of marketing to approach a variable public, with constructivist challenges of business ideals through communication, positioning, having a history in virtuality, where live interaction is becoming increasingly common, changing the space of the classroom, virtual, to a connectivity in remote time, preserving the material of all industrial samples, which have been part of the integrating project semester by semester, becoming resources of foundation and strengthening for future generations aimed at engineering interest.