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dc.contributor.authorMoccia, Salvatore (1)
dc.contributor.authorRodriguez García, Maria
dc.contributor.authorTomic, Igor
dc.date2021
dc.date.accessioned2021-06-15T12:22:57Z
dc.date.available2021-06-15T12:22:57Z
dc.identifier.issn1478-9647
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11483
dc.description.abstractDigital media use applied to professional atmosphere is increasing its relevance in the companies of the 21st century. As a consequence, organisations should bear this fact in mind and adapt their corporate strategies to the new market demands. Online social networks offer customers the possibility to bring attention to issues they believe need to be addresses by organisations. Added to this, e-reputation plays a pivotal role in determining a company's competitive advantage. This paper studies the role of e-communications in an organisation's strategy and how analytics and modelling techniques are used to take advantage of the digital media content. It discusses the historical reputational challenged experienced by banks and how can the current fintech industry take advantage of past errors. Finally, an overview of effective mechanisms to improve e-reputation is presented.es_ES
dc.language.isoenges_ES
dc.publisherInternational Journal of Intellectual Property Managementes_ES
dc.relation.ispartofseries;vol. 11, nº 1
dc.relation.urihttp://www.inderscience.com/offer.php?id=113367es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectbanking; big dataes_ES
dc.subjectdigitisationes_ES
dc.subjectE-reputationes_ES
dc.subjectfinancial technologyes_ES
dc.subjectScopus(2)es_ES
dc.titleFintech strategy: E-reputationes_ES
dc.typeconferenceObjectes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.1504/ijipm.2021.113367


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