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    Fintech strategy: E-reputation

    Autor: 
    Moccia, Salvatore
    ;
    Rodriguez García, Maria
    ;
    Tomic, Igor
    Fecha: 
    2021
    Palabra clave: 
    banking; big data; digitisation; E-reputation; financial technology; Scopus(2)
    Tipo de Ítem: 
    conferenceObject
    URI: 
    https://reunir.unir.net/handle/123456789/11483
    DOI: 
    https://doi.org/10.1504/ijipm.2021.113367
    Dirección web: 
    http://www.inderscience.com/offer.php?id=113367
    Resumen:
    Digital media use applied to professional atmosphere is increasing its relevance in the companies of the 21st century. As a consequence, organisations should bear this fact in mind and adapt their corporate strategies to the new market demands. Online social networks offer customers the possibility to bring attention to issues they believe need to be addresses by organisations. Added to this, e-reputation plays a pivotal role in determining a company's competitive advantage. This paper studies the role of e-communications in an organisation's strategy and how analytics and modelling techniques are used to take advantage of the digital media content. It discusses the historical reputational challenged experienced by banks and how can the current fintech industry take advantage of past errors. Finally, an overview of effective mechanisms to improve e-reputation is presented.
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