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dc.contributor.authorAbuín Vences, Natalia
dc.contributor.authorGarcía-Rosales, Daniel-Francisco (1)
dc.date2020
dc.date.accessioned2020-07-31T11:26:13Z
dc.date.available2020-07-31T11:26:13Z
dc.identifier.issn1386-6710
dc.identifier.urihttps://reunir.unir.net/handle/123456789/10290
dc.description.abstractThis research analyzes candidates and political parties electoral campaign on Twitter that have obtained greater parlia-mentary representation in the general elections held in April 2019 in Spain. The main objective of this work is to analyze the influence of the electoral debates in the publications of the candidates and political parties on Twitter, to find out if they have a greater impact and enhance social discourse. We also aim to determine what type of messages and strategies have greatest impact on Twitter. The methodology used to achieve these goals was a quantitative, qualitative, explanatory and cross-sectional content analysis. To carry it out, a sample composed by 745 tweets was selected from those that reached more than 500 retweets, published by parties (PSOE, PP, Ciudadanos, Unidos Podemos and Vox) and candidates (Pedro Sánchez, Pablo Casado, Albert Rivera, Pablo Iglesias and Santiago Abascal) during the election campaign (21A).The results suggest that televised debates act as true catalysts for social conversation, so the publications made by both, the parties and the candidates themselves, during the television broadcast of these events achieve a greater impact among followers, than those that are not linked to such events. Likewise, it is demonstrated that parties and candidates born in the heyday of social media, get a greater diffusion of their messages, because they have opti-mized their strategies in social networks, something that have not yet been achieved by the formations accustomed to conventional mass media. © 2020, El Profesional de la Informacion.es_ES
dc.language.isospaes_ES
dc.publisherEl profesional de la Informaciónes_ES
dc.relation.ispartofseries;vol, 29, nº 2
dc.relation.urihttps://recyt.fecyt.es/index.php/EPI/article/view/epi.2020.mar.13es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectcomunicación políticaes_ES
dc.subjectcampañas electoraleses_ES
dc.subjecteleccioneses_ES
dc.subjectmedios socialeses_ES
dc.subjectredes socialeses_ES
dc.subjectTwitteres_ES
dc.subjectcandidatoses_ES
dc.subjectpartidos políticoses_ES
dc.subjectdebates televisivoses_ES
dc.subjectdebateses_ES
dc.subjecttelevisiónes_ES
dc.subjectTVes_ES
dc.subjectEspañaes_ES
dc.subjectcandidateses_ES
dc.subjectdebateses_ES
dc.subjectelectionses_ES
dc.subjectelectoral campaignses_ES
dc.subjectpolitical communicationes_ES
dc.subjectpolitical partieses_ES
dc.subjectsocial mediaes_ES
dc.subjectsocial networkses_ES
dc.subjectSpaines_ES
dc.subjecttelevisiones_ES
dc.subjecttelevision debateses_ES
dc.subjectScopuses_ES
dc.titleElecciones generales de 2019 en Twitter: eficacia de las estrategias comunicativas y los debates televisados como motor del discurso sociales_ES
dc.title.alternativeSpanish general election 2019 on twitter: Effectiveness of communicative strategies and televised debates as an engine of social discoursees_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.3145/epi.2020.mar.13


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