Mostrar el registro sencillo del ítem
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
dc.contributor.author | Balmer, John M. T. | |
dc.contributor.author | Illia, Laura | |
dc.contributor.author | Gonzalez del Valle Brena, Almudena | |
dc.date | 2013 | |
dc.date.accessioned | 2020-05-11T09:31:56Z | |
dc.date.available | 2020-05-11T09:31:56Z | |
dc.identifier.isbn | 978-1-135-10061-2 | |
dc.identifier.uri | https://reunir.unir.net/handle/123456789/10034 | |
dc.description.abstract | Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface | es_ES |
dc.relation.uri | https://www.bookdepository.com/es/Contemporary-Perspectives-on-Corporate-Marketing-Almudena-Gonzalez-Del-Valle-Brena/9781138206069?ref=bd_ser_1_1 | es_ES |
dc.rights | restrictedAccess | es_ES |
dc.subject | marketing | es_ES |
dc.subject | branding | es_ES |
dc.subject | WOS(2) | es_ES |
dc.subject | Scopus(2) | es_ES |
dc.title | Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface | es_ES |
dc.type | bookPart | es_ES |
reunir.tag | ~ARI | es_ES |
Ficheros en el ítem
Ficheros | Tamaño | Formato | Ver |
---|---|---|---|
No hay ficheros asociados a este ítem. |