• Communicating Corporate Social Responsibility to a Cynical Public 

      Illia, Laura; Zyglidopoulos, Stelios C; Romenti, Stefania; Rodríguez-Canovas, Belen; González del Valle Brena, Almudena (Mit Sloan Management Review, 09/2013)
      Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global ...