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Listar por autor "Illia, Laura"
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Communicating Corporate Social Responsibility to a Cynical Public
Illia, Laura; Zyglidopoulos, Stelios C; Romenti, Stefania; Rodríguez-Canovas, Belen; González del Valle Brena, Almudena (Mit Sloan Management Review, 09/2013)Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global ... -
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Balmer, John M. T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface, 2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ... -
Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and comminications in the twenty-first century
Balmer, John M.T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Routledge, 01/2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...