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Listar por autor "Blanco-González, Alicia"

Mostrando ítems 1-3 de 3

    • Intangible assets and business results of large companies 

      Cuervo Carabel, Tatiana ; Blanco-González, Alicia; del Castillo Peces, Carlos (OmniaScience, 2021)
      Purpose: To analyze the main types of intangible assets as sources of economic and social outcomes in large corporations. Design/methodology: We create a sample of large corporations with data from two secondary databases: ...

    • Legitimidad y reputación corporativa: estudio a partir de normas de sistemas de gestión ISO 

      Orviz Martínez, Natalia ; Blanco-González, Alicia; Castillo Feito, Cristina del (Revista Venezolana de Gerencia, 2020)
      El objetivo de este artículo es analizar el impacto de la certificación en las normas de sistemas de gestión ISO 9001 e ISO 14001 y de su implementación en un sistema integrado de gestión (SIG) sobre la legitimidad y la ...

    • The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing 

      Ramón Saura, Jose; Palos-Sánchez, Pedro R ; Blanco-González, Alicia (Journal of Business and Industrial Marketing, 23/09/2019)
      Purpose: The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps ...