Listar por tema "social audience"
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Social Audience and Emotional Bonding in Marvel's Transmedia Phenomenon: An Exploration of Peruvian Digital Communities
(International Journal of Communication, 2023)This article explores how activities of Marvel's Peruvian social audience expanded and increased the emotional bonding among its participants through the movie Avengers: Endgame, which contributed to this transmedia ... -
The Impact of the Digital Era on Spanish-Speaking Social Audiences: A Systematic Review of Its Academic Literature
(Studies in Media and Communication, 01/09/2023)Actualmente asistimos a un cambio de paradigma en la comunicación digital, determinado por la plataformización. Los canales digitales han abandonado cualquier pretensión unidireccional para convertirse en canales interactivos ...
