Listar por tema "hospitality"
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Is Customer Satisfaction Achieved Only with Good Hotel Facilities? A Moderated Mediation Model
(Administrative Sciences, 2023)Modern hotel business models tend to split ownership of the property and its business operations. It can be assumed that a good-quality hotel facility per se can easily achieve high customer satisfaction. The purpose of ... -
Social media y estrategias de comunicación de las redes sociales en el sector hotelero de la Comunidad de Madrid
(Fonseca: Journal of Communication, 07/2015)El “social media” está provocando un cambio substancial en las estrategias de comunicación en la industria hotelera. Este nuevo escenario incorpora nuevos perfiles profesionales vinculados tanto a la propia gestión de las ... -
What Percentage of Travelers Are Writing Hotel Reviews?
(Trends in tourist behavior: new products and experiences from Europe, 2019)Researchers have been using hotel reviews databases as a source of information, publishing hundreds of papers during the last decade with data from TripAdvisor, Booking.com and similar websites. This paper uses a sample ...
