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Listar por tema "customer retention"

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    • Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia 

      Muriel-Perea, Yasser de Jesús; Díaz Piraquive, Flor Nancy; González-Crespo, Rubén ; Cortés Puya, Trinidad (Communications in Computer and Information Science, 2019)
      The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...

    • TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games 

      Saez, Yago; Mochón, Asunción; Rada, Fernando (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2018)
      The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers’ app stores. Companies attempt ...