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Listar por autor "Martín-Velicia, Félix"
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Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Reyes-Menéndez, Ana; Palos-Sánchez, Pedro R ; Ramón Saura, Jose; Martín-Velicia, Félix (Wireless Communications & Mobile Computing, 2018)New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies ...