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Listar por autor "Gonzalez del Valle Brena, Almudena"
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Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Balmer, John M. T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface, 2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ... -
Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and comminications in the twenty-first century
Balmer, John M.T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Routledge, 01/2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ... -
Managing the brand from within
Gonzalez del Valle Brena, Almudena (Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century, 2013)Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century -
Uses and Implementation of Social Media at University: The Case of Schools of Communication in Spain
Díaz-González, María-Jesús; Quintas Froufe, Natalia; Gonzalez del Valle Brena, Almudena ; Pumarola, Francesc (Social media and the new academic environment: pedagogical challenges, 2013)There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences ...