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Listar por autor "Esteban, Águeda"

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    • Co-creation of value in smart ecosystems: past trends and future directions in tourism literature 

      Díaz, Estrella; Esteban, Águeda; Koutra, Christina; Almeida, Sofia; Carranza, Rocío (Journal of Hospitality and Tourism Technology, 2023)
      Purpose: This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach: ...

    • Digital tools and smart technologies in marketing: a thematic evolution 

      Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Martín-Consuegra, David (Emerald Group Holdings Ltd., 2022)
      Purpose: This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and ...

    • How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness? 

      Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Sánchez-Camacho, Carlos; Martín-Consuegra, David (Springer Proceedings in Business and Economics, 2023)
      The purpose of this research is to analyse the effect of the infusion of smart technologies and the mindfulness of tourism small and medium-sized organisations (SMEs) in the use of smart technologies on several aspects ...