Artículos Científicos WOS y SCOPUS: Envíos recientes
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La estrategia de branding creativo como ejemplo de perdurabilidad de la marca: El caso de Tiffany&Co
(Universidad de Alicante, 2018)La reinvención constante a la que se someten las marcas más innovadoras genera un abanico de novedad, ingenio y cambio incesante, que condiciona la aplicación de estrategias creativas basadas en el capital humano y la ... -
Women and Conflict in the Iberian Book Trade, 1472–1700
(Brill, 2019)The early modern European book world was confronted with many crises and controversies. Some conflicts were of such monumental scale that they wrought significant reconfigurations of the trade. Others were more quotidian ... -
Forecasting business software piracy rates A machine-learning approach
(Routledge, 2020)The aim of this research is to examine how effective and accurate machine-learning algorithms can be in predicting business software piracy rates. Computer software is mainly protected by copyright law. Cross-national data ...
