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What are the Driving Forces Behind Spanish Publishers?
(Publishing research quarterly, 2022)
This research intends to perform a situation analysis of the Spanish publishing sector to see to what extent private publishing companies adequately interpret market signals and adapt to them. The study raises several ...
The Publishing Industry in Spain: A Perspective Review of Two Decades Transformation
(Publishing Research Quarterly, 2020-09)
The main aim of this study is to examine the leading transformations that have occurred throughout the period 2000-2018 in the Spanish publishing industry as a consequence of technological change and its adaptation to the ...
Facing Innovation and Digitization: The Case of Spanish Printing Houses
(Publishing research quarterly, 2021)
This paper deals with how technological change and digitization in the Spanish printing sector are challenging existing business models and encouraging printing houses to modify their product portfolio and core competencies. ...
Environmental Sustainability and Business Models in the Spanish Publishing Industry
(Springer, 2021)
The general objective of this work is to know the motivations that drive a publisher to be environmentally sustainable. The specific goals are the following: (a) to identify one or those environmentally sustainable business ...
An Overview of the Audiobook Marketplace in Spain
(Publishing research quarterly, 2022)
The general objective of this research is to analyze, through a descriptive methodology, the impact that audiobooks have on internal processes in the value chain of Spanish publishers. To this are added two more specific ...
Persuasion and Engagement in the Spanish Bookfluencers
(Publishing Research Quarterly, 2023)
This research aims to analyze the persuasiveness of bookfluencers and the impact of content formats on their followers’ engagement and intention to purchase books. The theoretical framework for this study is the Elaboration ...