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Persuasion and Engagement in the Spanish Bookfluencers
(Publishing Research Quarterly, 2023)
This research aims to analyze the persuasiveness of bookfluencers and the impact of content formats on their followers’ engagement and intention to purchase books. The theoretical framework for this study is the Elaboration ...
Audio-visual resources and learning improvement: an experimental analysis
(International Journal of Learning Technology, 2023)
The general objective of this research is to analyse the students’ learning performance on the use of audio-visual resources in the subject of didactics of the business and its environment, taught in master’s degree in ...